Mark Zuckerberg announced on F8 conference the world’s largest social network Facebook will soon include a new dating feature — while vowing to make privacy protection its top priority in the wake of the Cambridge Analytica scandal. These new features will be available in the exiting Facebook App, and it would use information from your profile to match you with potential paramours based on mutual interests and friends.
Mr. Zuckerberg unveiled the plans as he addressed Facebook’s annual F8 developers conference in San Jose, California — emphasising that the focus would be on helping people find long-term partners. Zuckerberg mentioned one of his favorite stories from Facebook users is marriages between couples who meet on Facebook. He described meeting people who’d point at the kids who have spawned from said pairings and thank him (hopefully it’s less uncomfortable in real life than how he describes it). He went on to say the new features the company’s introducing will be for “real, long-term relationships, not just hook-ups.”
User will be able to create a separate “dating” profile not visible to their existing network of friends, with potential matches recommended based on the profile and dating preferences, mutual interests and common points. it will be free to use like Facebook. The Facebook CEO also said the dating offer was built from the ground keeping security and privacy in mind, as he underscored the firm’s commitment to boosting privacy protections.
Coincidentally, shortly after Facebook made this announcement, the stock of Match plunged precipitously. Match – the company that owns Tinder, OKCupid, and Plenty of Fish – saw its stock plunge precipitously. It still managed to throw some shade at Facebook in a statement to TechCrunch:
The social network has already moved to limit the amount of data it shares with third-party applications and plans further steps to prevent a repeat of the Cambridge Analytica debacle, Mr. Zuckerberg said. Facebook is also reviewing applications overall as well as auditing those that accessed large amounts of data to make sure access isn’t abused, he said.
“Security isn’t a problem than you ever fully solve.”
Mr. Zuckerberg said, outlining the slew of efforts by Facebook to battle election interference, misinformation, spam among other challenges.
“This is an arms race; we are going to be working to stay ahead of our adversaries forever.”
Plans to simplify the Messenger app were also reveled, which critics contend has gotten clunky, and add group voice and video calls to Facebook’s other messaging service WhatsApp.
The slew of announcements at the developer-centric “F8” conference also included the arrival of a stand-alone Oculus Go headset to widen support for virtual reality by supporting social experiences such as watch parties.