Facebook is going to remove its trending feature which was initially inspired by Twitter and gave users insights into what’s popular in a specific region, is going to be shut down by the Facebook. According to the Facebook there are very small number of peoples who actually using this feature.
In a newsroom Blog, Alex Hardiman who heads Facebook’s news-related endeavors wrote that the feature will be removed next week along with other third-party products that rely on it. The executive noted that a higher number of people now consume news through videos than ever before which is why the social media platform will now explore new ways to bring timely information to people.
Three new features will replace the Trending section –
- Breaking News Label: A test we’re running with 80 publishers across North America, South America, Europe, India and Australia lets publishers put a “breaking news” indicator on their posts in News Feed. We’re also testing breaking news notifications.
- Today In: We’re testing a dedicated section on Facebook called Today In that connects people to the latest breaking and important news from local publishers in their city, as well as updates from local officials and organizations.
- News Video in Watch: We will soon have a dedicated section on Facebook Watch in the US where people can view live coverage, daily news briefings and weekly deep dives that are exclusive to Watch.
Users will also receive notifications related to Breaking News and Today In – so, the step to delete Trending coincides with Facebook’s mission to make users spend more time on the network. With this, the company might also try to cure the rampant problem of fake news by giving a push to renowned and reliable news sources. But, it also means that smaller publications and whistleblowers might have a hard time making their voice reach more users.
Naturally, with the vast majority of users reading news on Facebook, the company is not only responsible for maintaining integrity, but also burdened with the obligation of keeping the platform free from hoaxes and controversies. The company has not shared much information about the working of the features replacing the pointless Trending section but we expect it to push forward with a combination of human moderators and AI to keep the news relevant and fresh.